Scrumpy Cider Ginger has a tantalising blend of crisp apple sweetness and warming ginger spice that dances on the palate. Whether enjoyed ice-cold on a hot summer's day or as a mixer in your favourite cocktail, Scrumpy Cider Ginger is the ultimate companion for good times. It's a sip of New Zealand ingenuity that's as vibrant and full of character as the land it comes from.

The fresh lemon zing makes it the ideal choice for summer. Launched in 1991, Scrumpy Cider remains one of New Zealand' favourite cider brands that continues to win awards both locally and internationally. A traditional scrumpy style cider with a fresh twist of Zing from the Lemon.

Fresh with a tang of Raspberry, Scrumpy Raspberry was launched in 2012 and hasn't looked back. Scrumpy Cider remains one of New Zealand's favourite cider brands that continues to win awards both locally and internationally.

Before the Auckland Skytower, the pinnacle of Aotearoa's expansive skyline was the New Plymouth Power Station's Chimney Stack, climbing a lofty 198m into the clouds. Situated next to Port Taranaki, and just down the road from the condom factory, this whopping structure was completed in 1972 with a continuous pour of concrete and still remains the second highest man-made structure in the country. The chimney was a flue to the power station's thermal energy, relying on Taranaki's abundant supply of natural gas and oil. Now redundant, the chimney remains in place as the only way to remove it would be to push it into the ocean.

Upon discovering that their local municipality was being reclassified from Taranaki to Whanganui, the residents of Whangamomona protested by boldly declaring themselves an independent republic. Since that day, the town has celebrated their independence with a biannual 'republic day', in which a president is elected. In '99, Whangamomona voted in their first ever animal president - a goat by the name of Billy Hircus, aka Gumboots. Gumboots was accused, but not convicted, of eating his opponent's ballot papers.

Now known as one of the world's greatest astronomers, New Plymouth alumnus Beatrice Tinsley changed the way in which we view the universe. Her ground-breaking discoveries in the Cosmos were looked down upon by her male colleagues and considered somewhat 'nutty'. With a strong sense of self and a mission for equality, she persevered with her passion, publishing over 100 papers that are still cited today. Like Tinsley, this Cosmic Nut Stout doesn't shy away - packed full of strong malt character and conditioned on Cacao nibs, Muscovado and enough almonds to fill the cosmos.

Charlie the Cockatoo - a feathered New Plymouth icon - lived until the ripe old age of 40, mostly situating himself alongside the Tea Rooms at Pukekura Park. A brief disappearance in 2013 had people guessing that he'd flown the coop, or worse, had gone to 'visit the farm'. Rather, he had been relegated to an aviary around the back of Brookland's Zoo, quite possibly due to the swear words that he had learned from dastardly teenagers. It appeared that Rehab served him well, however, as Charlie landed back at his usual perch for many more years entertaining locals and visitors alike. This Hazy IPA is brewed with Galaxy, Nelson Sauvin, Peachrine, Citra, and offers up flavours of juicy stone fruit, passionfruit and citrus.

Chew Chong of Canton, knew nothing of Saison. What he did know, however, was how to make a buck, specifically with fungus and milk. He initially made his fortune extracting fungus from decaying Taranaki native trees and exporting them back to China as a delicacy. Then, from his dairy factory in Eltham, he was the bright spark who created the famous pound of butter. Shining Peak brewed this Belgian style Saison 'farmhouse ale' in his honour, using traditional Belgian 'fungus' (otherwise known as yeast) while nodding to his Kiwi heritage with a hint of Kawakawa and Horopito.

Back in the day, Whare Matangi, estranged son of Ngarue, was given a magic dart, or tara, that would lead him to his father. After a few throws the tara hit Ngarue's house at the mouth of the river. The place became known as Te Whai-tara nui-a-Ngarue, or Waitara. Shining Peak's own Magic Dart aims for an American-style golden ale with a combo of US and kiwi hops combining sweet stonefruit and tropical aromas.

At the height of the Great War in 1916, German Raider SMS Wolf sailed from Germany to disrupt and sink Allied shipping. She ventured as far as Taranaki, laying mines that claimed at least two ships off the shores of Aotearoa in what was the first known hostile act against New Zealand. One keen Coastal local by the name of Frank Mace, discovered a mine just off Surf Highway 45, pulling it ashore using chains. It would undergo a controlled detonation on the beach watched by many keen onlookers, as the explosion rocked houses as far as New Plymouth's hills, leaving a massive crater that swept along the beach. This West Coast IPA explodes with a minefield of Citrus and Tropical hops over a malt base, and was first brewed for Malthouse WCIPA Challenge 2024 in Wellington, New Zealand.

The bustling community known as Tarata is home to less than six hundred people, but close to a couple of hundred thousand sheep. Known for its winding roads, wool-shed parties and red-band tan-lines, Tarata is now home to Wayward Hops - a burgeoning Hop Farm established by Tim and Maggie Verry, under the wise tutelage of Kevin Murphy in 2022. Oapui Road Pilsner is a crisp brew, fermented cold, and liberally hopped with freshly picked Riwaka cones grown in the heart of Taranaki's back-country.

In an age where median strips ruled and Google Maps reigned supreme, a noble band of Traffic Knights took to the streets of New Plymouth armed with foam swords, discount chainmail, and a deep respect for road rules. These Crosswalk Crusaders chose peak-hour traffic for a dramatic duel on the city's main street, dashing into battle in 20 second green-lit increments and demanding right of way in the name of noble honour and a great photo-op. Their legacy lives on in this bold West Coast IPA - bursting with piney bitterness and citrussy American hops, it's a toast to those brave souls who would give way to no one except maybe a Ford Ranger.